Marketing Specialist (Demand Generation)

Responsibilities

• Execute end-to-end marketing campaigns across LATAM, including email, events, paid, and co-marketing initiatives.
• Support and coordinate partner marketing activities such as webinars, events, and joint campaigns.
• Plan and execute both online and offline events, managing everything from logistics to follow-ups.
• Manage and optimize email marketing campaigns, including newsletters, invitations, and nurturing flows.
• Collaborate with Sales, Partnerships, and Marketing teams to align demand generation strategies with business goals.
• Track and report on key performance metrics like leads, demos, and conversions to ensure visibility of results.
• Adapt and create marketing materials and content specifically for LATAM audiences.

Requirements

• Proven experience in B2B marketing, ideally within the tech or SaaS industry.
• Hands-on experience managing events (webinars, field events, partner activations).
• Proficiency in email marketing and CRM tools (experience with HubSpot is a plus).
• Strong understanding of how marketing activities contribute to pipeline and revenue generation.
• Ability to work effectively with partners, agencies, and multiple internal stakeholders.
• Data-driven mindset with the ability to use metrics to optimize campaigns.
• Fluency in both Spanish and English.

Benefits

• Continuous training and learning opportunities based on your professional needs.
• Private health insurance and Gympass access.
• Language classes through Yolk Academy.
• Grocery vouchers and transportation support.
• Office perks including breakfast and organic snacks.
• High-growth, multicultural, and friendly work environment.

About the Company

Factorial is an all-in-one HR software company founded in 2016. Our mission is to help SMEs automate HR workflows, centralize people data, and make better business decisions. We serve thousands of customers in over 60 countries and have built a diverse, multicultural team of over 900 people across our offices in Barcelona, Brazil, and Mexico.