Marketing Senior Manager

Responsibilities

• Lead brand strategy, positioning, and long-term equity building initiatives across multiple channels.
• Drive advanced consumer and market insights to inform strategic decision-making and generate foresight.
• Own the end-to-end consumer experience, ensuring impactful touchpoints and managing project timelines and budgets.
• Lead innovation pipelines, product launches, and portfolio strategy development.
• Monitor market dynamics and competitive landscapes to guide business decisions.
• Collaborate with Sales and Key Accounts to optimize Route to Market strategies and drive commercial performance.
• Foster relationships with cross-functional teams and agency partners.

Requirements

• Bachelor’s Degree in Marketing, Business Administration, Finance, Economy, Analytics, or a related field.
• At least 7 years of professional marketing experience.
• Advanced understanding of research methodologies and strong analytical skills.
• Advanced proficiency in Business English and Microsoft Office (PowerPoint/Excel).
• Experience with Project Management, Agile, or Design Thinking methodologies.
• Proven experience in FMCG marketing roles, specifically in brand management or commercial environments.

Benefits

• Market-leading annual performance bonus (subject to eligibility).
• Diverse health plans and initiatives for work-life balance.
• Transportation support and a flexible holiday plan.
• Access to online learning platforms and personalized leadership growth programs.
• A supportive environment focused on internal advancement and continuous improvement.

About the Company

British American Tobacco (BAT) is a global multi-category business on a mission to decrease the health impact of our industry through innovation. We operate in more than 150 markets worldwide, driving growth through brands like VELO, VUSE, and GLO. Recognized as a Global Top Employer for eight consecutive years, we foster a culture of inclusion, collaboration, and purposeful careers.