Marketing Science & Strategy Associate

Responsibilities

• Support the planning, execution, and reporting of primary research projects for the NFL.
• Lead project management of research initiatives, including collaboration with internal stakeholders and management of third-party vendors.
• Create story-driven reports from scratch to provide strategic insights to key stakeholders such as NFL Media, Marketing, and Media Sales.
• Serve as a research expert and the "voice of the fan" by determining applicable methodologies, survey design, and data weighting.
• Utilize research tools and platforms (e.g., MarketSight, YouGov, AceMetrix) to pull and analyze data.
• Provide ad-hoc support for NFL Consumer Insights projects and custom research studies.

Requirements

• 1-3 years of prior professional experience in a research or analytical role.
• Bachelor's degree or higher in a quantitative field (e.g., Market Research, Statistics, Mathematics, Economics, Data & Analytics, or a related discipline).
• Proven ability to design and write quantitative surveys based on specific business objectives.
• Strong skills in data synthesis and the ability to communicate complex findings through concise, creative reports.
• Proficiency with analytical platforms such as Microsoft Excel, SPSS, or Q.
• Excellent project management and relationship-building skills to work effectively with cross-functional teams.

Preferred Qualifications

• Experience with various research methods including segmentation, online surveys, ethnographies, and focus groups.
• Understanding of advanced analytic techniques such as regression, factor analysis, cluster analysis, or conjoint analysis.

About the Company

The NFL Marketing Strategy & Insights team serves as the voice and advocate of NFL fans, leveraging diverse data sources to generate actionable insights and inform League-wide business optimization. This role is an external agency position providing services to the NFL.