Marketing & Sales Operations Lead

About the Company

Solvd Inc. is a rapidly growing AI-native consulting and technology services firm delivering enterprise transformation across cloud, data, software engineering, and artificial intelligence. Following the acquisition of Tooploox, Solvd offers end-to-end delivery from strategic advisory to custom AI development.

Responsibilities

• Perform end-to-end CRM administration for HubSpot and Salesforce, including configuration, workflows, and automation.
• Manage the HubSpot-Salesforce integration, ensuring field mapping and lifecycle stage alignment.
• Govern sales processes in Salesforce, including stage definitions, validation rules, and pipeline hygiene.
• Execute marketing operations in HubSpot, including lead scoring, campaign attribution, and lifecycle automation.
• Manage digital marketing channels, website updates via CMS, and SEO strategy execution.
• Build and maintain BI dashboards using Power BI, Tableau, or Looker for executive pipeline and forecast reviews.
• Define and track GTM KPIs such as MQLs, SQLs, conversion rates, and campaign ROI.
• Partner with Sales, Marketing, and Finance to maintain data governance and consistent definitions across systems.

Requirements

• 5+ years of experience in marketing, sales, or revenue operations in a B2B technology or professional services environment.
• Active HubSpot certification (Marketing Hub or RevOps/Operations Hub preferred).
• Active Salesforce Administrator certification.
• Hands-on experience integrating HubSpot and Salesforce.
• Experience building reports and dashboards in BI tools like Power BI, Tableau, or Looker.
• SQL or data-querying skills for troubleshooting reporting logic.
• Experience with Google Analytics 4, WordPress, and paid media platforms.
• English proficiency at B2 level or above.

Preferred Qualifications

• Salesforce Advanced Administrator certification.
• Experience with sales engagement platforms like Apollo, Salesloft, or Outreach.
• Familiarity with MEDDIC/MEDDPICC qualification frameworks.
• Experience supporting professional services sales motions with long cycles.
• Advanced SEO knowledge including technical audits and link-building.