Marketing Research & Intelligence

Responsibilities

• Lead end-to-end market research and competitive intelligence projects to influence research agendas.
• Translate industry trends, challenges, and data into actionable marketing recommendations and strategic insights.
• Conduct market sizing analysis and industry trend research to support product and service development.
• Oversee the development and maintenance of research data repositories and organized databases.
• Participate in contract negotiations with research vendors and establish research methodologies.
• Design research projects to address specific business problems and collaborate with internal stakeholders.
• Ensure all research activities comply with ethical and legal guidelines, including data privacy and protection.

Requirements

• Four-year or Graduate Degree in Marketing, Communications, Business Administration, or a related discipline.
• 5-8 years of professional work experience, preferably in marketing or project management.
• Advanced subject matter knowledge in market research and competitive intelligence.
• Strong data analysis and business intelligence skills.

Preferred Qualifications

• Proficiency in data visualization tools and Power BI.
• Experience with statistical analysis and economic modeling.
• Strong skills in dashboard creation and customer insights.

Benefits

• Comprehensive health, dental, and vision insurance.
• Long-term and short-term disability insurance.
• Life insurance and employee assistance programs.
• Flexible spending accounts.
• Generous time off, including 4-12 weeks of fully paid parental leave and 11 paid holidays.

About the Company

At HP, you’ll have a chance to create tools, technology, and solutions that reshape the way the world works in the future. Operating in over 170 countries, HP fosters a culture of collaboration and innovation where every voice matters. We provide a global environment where different perspectives help solve problems in new ways, offering extensive opportunities for professional development and career mobility.