Marketing Project Manager - Circular Offer

About the Company

Boulanger is a specialist in home equipment, appliances, and multimedia with over 70 years of experience and 25,000 references available across 200 stores, their website, and mobile app. Their mission is to help everyone enjoy the connected world through more just, sustainable, and shared usage.

Responsibilities

• Conduct audits of circular offer expression across all channels
• Monitor market trends, analyze competition, and interpret customer reviews
• Drive omnichannel action plans to boost visibility and product launches
• Write specific content for refurbished products to build expert credibility
• Collaborate with refurbishers and industrial partners on marketing initiatives
• Respond to customer reviews and participate in product range improvements
• Analyze performance impact including traffic, conversion, and sales

Requirements

• Currently pursuing a Master's level degree (Bac+4/5) in Marketing, E-commerce, or Project Management
• Strong understanding of digital and omnichannel customer journeys
• Proficiency in data analysis and KPIs (traffic, conversion rates)
• Ability to coordinate marketing briefs and multiple stakeholders
• Fluency in English for international supplier contexts
• Strong interest in the circular economy and consumer goods

Preferred Qualifications

• Experience or strong affinity for merchandising and e-commerce environments
• Proactive and solution-oriented mindset