C
Posted 10 hours ago
Marketing Program Manager
CursorMarketing Program Manager
Requirements
Demand generation experience, Webinar or workshop ownership, Strong operational skills, Technical literacy, Clear communication
Skills
Program ManagementSaaS
About the role
About the Company
Our mission is to automate coding. The first step in our journey is to build the best tool for professional programmers, using a combination of inventive research, design, and engineering. Our organization is very flat, and our team is small and talent dense.
Responsibilities
- Own the virtual workshop program end to end, including strategy, calendar, themes, and speaker coordination
- Develop compelling program ideas for enterprise buyers, admins, and practitioners
- Run live operations including registration flows, speaker prep, platform logistics, and audience moderation
- Drive lead management and follow-up to ensure engagement data is captured and routed correctly
- Measure program success through metrics like attendance, engagement, conversion, and influenced pipeline
- Build repeatable processes, templates, and workflows to scale the function
Requirements
- Experience running demand generation programs requiring coordination across content, audience strategy, and sales
- Proven track record owning webinars, workshops, or community programs from concept to execution
- Strong organizational and operational skills to manage stakeholders and systems
- Clear communication skills for live environments and speaker briefing
- Ability to translate product value into compelling programming for technical audiences
- Ability to thrive in fast-moving, ambiguous environments
Preferred Qualifications
- Experience in demand generation or community marketing at a B2B SaaS company
- Experience marketing to technical or developer-adjacent audiences
- Experience with webinar platforms, lead routing, and campaign operations
- Experience building or scaling enterprise customer community programs
- Proficiency with marketing automation, CRM workflows, and event tooling
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Get started — it's freeMarketing Program Manager
Cursor · New York
