Marketing Product Manager

Responsibilities

• Lead the strategy, roadmap, and delivery of AI-powered marketing, acquisition, and personalization capabilities.
• Drive new digital products and strategies to meet Digital Sales and Acquisitions scorecards.
• Partner with Data Science, Engineering, Risk, and Marketing teams to design and scale AI-enabled products.
• Identify opportunities to leverage LLMs and machine learning to improve customer engagement and operational efficiency.
• Define business requirements, success metrics, and governance frameworks for Generative AI solutions.
• Drive experimentation through A/B testing, prompt engineering, and continuous optimization.

Requirements

• 6+ years of experience in digital product management, marketing technology, or financial services.
• Proven experience leading AI, machine learning, or Generative AI product initiatives.
• Experience managing product roadmaps for AI-powered products or intelligent decisioning systems.
• Strong understanding of Large Language Models (LLMs), prompt engineering, and emerging AI ecosystem capabilities.
• Bachelor's degree in Business, Computer Science, Engineering, Data Analytics, or a related field.

Preferred Qualifications

• Master's degree (MBA, MS, or equivalent) in a quantitative or business-related discipline.
• Professional certifications in Product Management, Agile, or Artificial Intelligence.
• Experience in fintech or delivering large-scale, complex digital transformation programs.

Benefits

• Medical, dental, and vision coverage.
• 401(k) and life, accident, and disability insurance.
• Wellness programs and paid time off packages.
• Competitive salary range and discretionary incentive awards.

About the Company

Citi is a global financial services leader with more than 230,000 dedicated people. The U.S. Personal Bank focuses on delivering high-tech, client-centric banking, payments, and investment services to individual consumers and small businesses.