Marketing Planning Manager

Responsibilities

• Implement marketing and sales strategies for a critical, strategically significant brand to meet sales and market share targets
• Lead medico-marketing initiatives, campaign plans, and manage pill-plus services as a supporting ecosystem
• Conduct market research, oversee product development, set pricing, and launch new products
• Monitor and analyze domestic and international market trends, customer feedback, and competitor activity
• Prepare sales forecasts and manage budgets, monitoring sales volume, revenues, and costs against targets
• Collaborate with cross-functional stakeholders, including R&D and production, to drive commercial objectives
• Liaise with advertising and promotion specialists to design effective sales campaigns and collateral

Requirements

• Master's Degree in Marketing
• Minimum 8 years of relevant professional experience
• Expertise in market research and consumer behavior analysis
• Proven experience in sales forecasting and budget management
• Ability to manage complex brand strategies and medico-marketing initiatives

About the Company

Abbott is a global healthcare leader dedicated to the power of health. For more than 135 years, we have been helping people reach their potential through innovative technologies in diagnostics, medical devices, nutrition, and branded generic pharmaceuticals. With a presence in more than 160 countries, we work to advance healthcare solutions that help people live their best lives.