Marketing Partnerships & Merchandising Manager

About the Company

Founded in 1900, the Union Cycliste Internationale (UCI) is the world governing body for cycling. Based in Aigle, Switzerland, the UCI develops and supervises cycling in all its forms, from competitive sports to recreational activities and transport.

Responsibilities

• Define UCI’s partnership and merchandising strategy, including the design of marketing, sponsorship, and communication packages.
• Identify innovative revenue opportunities and propose new marketing concepts.
• Manage relationships with partners through coordination, meetings, and corporate events.
• Supervise the delivery of marketing rights and digital activations across various events.
• Oversee marketing and merchandising activities, including validating local partners and organizing site visits.
• Lead the renegotiation of existing contracts and develop initiatives to enhance partnership value.
• Deploy and oversee the merchandising strategy for the UCI “Rainbow” brand, including product range approval and distribution partner selection.
• Prepare, analyze, and monitor marketing and partnerships budgets.
• Oversee and lead the marketing partnerships and sponsorship team.

Requirements

• 7 to 10 years of experience in marketing and/or partnerships, preferably in international sports or events.
• Proven experience in team management and international project coordination.
• Experience in merchandising and marketing activations at sporting events.
• Full proficiency in French and English (written and spoken).
• Strong organizational skills and ability to thrive in international contexts.
• Interest in sports, ideally cycling.