Marketing Operations Sr. Manager

Responsibilities

• Drive strategic initiatives to improve marketing effectiveness, accelerate business growth, and enhance visibility into marketing contribution to pipeline and revenue globally.
• Lead the "Smarter SMarketing" lead management program to align marketing demand, BDRs, and Sales teams.
• Develop and improve marketing attribution models and pipeline contribution visibility.
• Act as a strategic CRM leader, driving adoption, governance, and continuous improvement of CRM-related processes and tools.
• Champion AI-driven marketing efficiencies, testing and deploying AI-enabled tools and workflows to improve productivity.
• Collaborate with Digital Customer Experience and Customer Insights teams to support the development of customer intelligence and predictive insights.
• Partner with Demand Generation to support campaign creation, execution, and optimization.

Requirements

• Proven experience in marketing operations, business acceleration, or strategic marketing functions within a global organization.
• Strong understanding of marketing attribution, pipeline measurement, and marketing performance analytics.
• Deep knowledge of CRM systems and driving process optimization within them.
• Demonstrated ability to lead cross-functional initiatives involving marketing, sales, and operations teams.
• Strong analytical, communication, and stakeholder management skills in a highly matrixed environment.
• Ability to identify process improvement opportunities and implement scalable operational solutions.

Preferred Qualifications

• Experience working with automation technologies, AI-enabled solutions, or marketing innovation initiatives.
• Experience building prototypes using agentic AI platforms.
• Ability to simplify complex data into actionable business insights.

About the Company

Vertiv is a global leader in providing critical digital infrastructure and continuity solutions. We help businesses build more resilient, efficient, and sustainable data centers and communication networks.