Marketing Operations Specialist

Responsibilities

• Build, launch, and optimize paid advertising campaigns across Meta, TikTok, Google, and LinkedIn
• Execute A/B testing for creative and copy to optimize performance and combat ad fatigue
• Perform routine website updates and SEO/AEO/GEO metadata management via Webflow
• Adopt and test emerging AI solutions to optimize data transformation and visualizations
• Design and deploy weekly newsletters and promotional e-blasts using audience segmentation
• Audit and optimize online review and reservation profiles including OpenTable and Google Business Profile
• Manage marketing calendars, campaign budgets, invoice processing, and software subscriptions
• Provide social media support including content capture and scheduling via Hootsuite
• Coordinate itineraries and dining reservations for visiting media and influencers
• Track media coverage and archive press mentions

Requirements

• 2-4 years of experience in digital marketing coordination, ad operations, or marketing administration
• Proficiency in Meta Business Manager, TikTok Ads Manager, and Google Ads
• Hands-on experience with Webflow or similar Web CMS
• Experience with email marketing platforms like Mailchimp
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Rush, After Effects)
• Proven experience integrating AI tools (ChatGPT, Midjourney, Claude, etc.) into marketing workflows
• Strong copywriting and analytical skills
• Experience in restaurant or hospitality environments is a major bonus

Benefits

• Competitive base salary
• Flexible Monday–Friday schedule
• $200 Welcome Gift Card
• 50% off food and beverages at all BHC venues
• Training & development allowance
• Cell phone allowance
• Extended health benefits (fully paid premiums after 3 months)
• RRSP matching program
• Short-Term & Long-Term Disability coverage
• 3 weeks paid vacation plus statutory holidays
• Paid community volunteer time

About the Company

Banff Hospitality Collective (BHC) is a multi-concept restaurant and entertainment company with over 17 unique venues located in beautiful downtown Banff, Canada.