Marketing Operations Specialist

Responsibilities

• Manage campaign briefing, trafficking, and scheduling to ensure efficient delivery in line with approved briefs
• Support the build, testing, and deployment of CRM campaigns and newsletters within the Braze platform
• Oversee marketing operations projects and platform initiatives, collaborating with stakeholders and external partners
• Administer and optimize the Braze platform, focusing on governance, risk management, and quality assurance
• Act as a subject matter expert for email marketing and Braze, providing guidance and training to stakeholders
• Monitor campaign performance and platform metrics to provide actionable insights and recommendations

Requirements

• Tertiary qualifications or significant experience in data-driven marketing, CRM, or lifecycle marketing
• 5+ years of experience working with marketing automation platforms
• Extensive experience in end-to-end campaign delivery and marketing operations processes
• Strong project management skills with the ability to coordinate multiple stakeholders and complex initiatives
• Strong analytical skills with experience using data to optimize audience outcomes
• Excellent communication and stakeholder management skills

Preferred Qualifications

• Direct experience with the Braze platform is highly desirable

About the Company

ABC is a leading media organization dedicated to connecting audiences with high-quality content and services through innovative digital experiences.