Marketing Operations Manager

Responsibilities

• Design and develop email nurture programs that align with business unit pipeline goals, product interests, and account-based intent.
• Execute prospect and customer journeys using nurture streams, automation, and targeted emails throughout the buyer's journey.
• Partner with Marketing Automation Team liaisons to optimize Marketo program setup and audience segmentation.
• Build and manage standardized audience segmentation using various data sets and intent models to determine ideal messaging.
• Utilize data and scoring models within the technology stack to drive audience targeting and support marketing programs.
• Drive testing, AI implementation, and optimization for email and marketing programs in collaboration with CRO stakeholders.
• Support the execution of the Go-To-Market Technology roadmap and stay current on industry trends.

Requirements

• BA, BS, or equivalent degree.
• 7+ years of experience in B2B marketing, ideally within the software industry.
• 7+ years of experience working with marketing technologies to build automated and personalized customer experiences.
• Proficiency in Marketo (Email Marketing), Goldcast (Webinars), and SFDC (CRM).
• Proficiency in account-based marketing (ABM) principles and lead funnel lifecycle alignment.
• Experience with hands-on building, testing, and interpreting data from various go-to-market signals.

Preferred Qualifications

• Basic understanding of account-based marketing platforms, specifically 6sense.
• Passion for marketing SaaS solutions and connecting customer needs with technology capabilities.
• Ability to act as a Subject Matter Expert (SME) in Email, Audience, Event, Intent, and Marketing Technology.

About the Company

SolarWinds is a people-first company dedicated to helping customers accelerate business transformation with simple, powerful, and secure solutions. We are currently undergoing a strategic transformation toward a cloud-first, subscription-based model across our Observability, Service Management, and Database portfolios.