Marketing Operations Manager

About the Company

Florence software advances cures by helping the world’s most important research sites do their best work. Our solutions are used by over 30,000 research teams in 70 countries, making us the most widely deployed site workflow tool in the industry.

Responsibilities

• Execute marketing programs within the GTM stack including HubSpot, Salesforce, Cvent, Gong, Spekit, and Clay
• Manage list pulls, segmentation, audience building, and campaign deployment
• Optimize campaign performance through A/B testing and multivariate experiments
• Build and optimize ABM programs and automated data workflows using Clay and AI tools
• Maintain HubSpot database cleanliness, lead scoring models, and MQL criteria
• Build and maintain marketing performance dashboards and attribution tracking
• Enforce data governance standards and manage deduplication workflows
• Partner with GTM Systems to operationalize changes to system architecture

Requirements

• 3+ years in marketing operations within a high-growth B2B SaaS company
• Deep, hands-on experience in HubSpot (Marketing Hub + CRM)
• Strong working knowledge of Salesforce and cross-system processes
• Hands-on experience with Clay for building workflows and enrichment pipelines
• Familiarity with AI tooling and prompt engineering
• Proven ability to manage lead lifecycles, funnel metrics, and UTM strategy
• Highly detail-oriented with strong execution and stakeholder management skills

Benefits

• Competitive compensation package
• Medical and dental insurance
• Office space in the heart of the city