Marketing Operations Manager

Responsibilities

• Manage end-to-end lead lifecycle operations, including inbound and outbound lead routing and MQL/SQL hand-off SLAs.
• Serve as the primary administrator for HubSpot, ensuring seamless synchronization with Salesforce.
• Support campaign execution for events, partner marketing, and demand generation through workflow builds and audience segmentation.
• Maintain high data quality by managing deduplication, normalization, and consistent attribution across marketing records.
• Build and maintain dashboards to track pipeline generation and campaign performance.
• Continuously optimize marketing workflows using automation and AI to reduce manual tasks.

Requirements

• 1-3 years of experience in HubSpot (or Marketo) executing campaigns and building operational systems within a B2B SaaS environment.
• Strong understanding of B2B sales and outbound processes, including lead routing and qualification motions.
• Familiarity with the revenue tech stack, including Salesforce and enrichment tools like ZoomInfo or Clay.
• Proven project management skills with the ability to manage multiple priorities across cross-functional stakeholders.
• A process builder mindset with the ability to document workflows and drive organizational adoption.
• Resourceful and self-directed approach to troubleshooting platform issues and learning new technologies.

Preferred Qualifications

• HubSpot Marketing Software certification or Marketo Certified Expert (MCE) status.
• Experience with automation tools such as Zapier, Make, or Workato.
• Experience leveraging AI tools to improve operational efficiency.

Benefits

• Competitive base salary and stock options.
• Flexible hybrid work model (primarily remote with occasional Toronto office visits).
• Opportunity to shape the marketing operations foundation of a high-growth, well-funded AI company.
• Comprehensive benefits designed to support you and your family.

About the Company

Blue J is a leading generative AI solution for tax professionals and one of Canada's fastest-growing AI companies. Headquartered in Toronto, we build industry-leading tax research software that helps accountants find accurate answers to complex tax questions with greater speed and confidence. Backed by a $122M USD Series D funding round, we are scaling rapidly across North America and the UK.