Marketing Operations

About the Company

Base is America’s next-generation power company. We’re rebuilding the foundation of modern civilization–electricity–by deploying a vast network of distributed batteries that is transforming today’s fragile, centralized grid into a resilient and abundant system.

Responsibilities

• Drive experimentation across lifecycle, referrals, onboarding, engagement, retention, and growth operations
• Build systems, workflows, and automation that improve the speed and effectiveness of the Marketing team
• Own and execute lifecycle marketing strategy across onboarding, activation, engagement, referrals, retention, and winback
• Strategically improve Base’s referral program through experimentation and customer experience optimization
• Identify opportunities to use AI and automation to improve workflows and operational leverage
• Build operational infrastructure that improves measurement, reporting, attribution, and funnel visibility
• Partner closely with Growth, Product, Engineering, Data, Sales, and Support teams
• Improve instrumentation, event tracking, and data quality across growth systems

Requirements

• Highly execution-oriented with a focus on building and improving systems
• Proven experience building workflows, operational systems, or lifecycle programs
• Strong systems thinking and ability to identify operational bottlenecks
• Strong analytical ability with comfort working with data, funnels, and attribution
• Ability to operate independently in ambiguous, fast-moving environments
• Technical fluency and curiosity to learn new tools and work with technical teams
• High ownership and accountability

Preferred Qualifications

• Experience with lifecycle marketing systems like HubSpot, Braze, Customer.io, or Iterable
• Experience building or scaling referral programs
• Experience with AI workflows or operational automation
• Proficiency in SQL and product analytics platforms like PostHog, Amplitude, or Mixpanel
• Experience with experimentation frameworks and funnel analysis
• Experience operating in high-growth startup environments