Marketing Operations and Analytics Manager

Responsibilities

• Manage day-to-day marketing automation operations including campaigns, forms, landing pages, and lead routing
• Maintain and evolve the marketing technology stack, ensuring clean integrations between Salesforce, HubSpot/Marketo, and analytics
• Partner with demand gen, content, and product marketing teams to launch and optimize campaigns
• Design and maintain lead scoring and journey frameworks
• Build dashboards and reports to measure marketing performance, attribution, and ROI
• Explore and implement AI tools to accelerate campaign creation, personalization, and data management
• Serve as an internal expert on AI-enhanced workflows

Requirements

• 4+ years in marketing operations, growth marketing, or demand generation
• Proficiency with marketing automation platforms like HubSpot or Marketo
• Experience integrating with CRM systems, preferably Salesforce
• Strong analytical and technical abilities for building workflows and managing data
• Familiarity with UTM tracking, attribution, and funnel reporting
• Working knowledge of HTML/CSS and basic API/webhook logic
• Hands-on experience with or interest in AI tools like ChatGPT, Jasper, or HubSpot AI
• Excellent communication and collaboration skills

About the Company

WorkSpan is building the world’s largest, trusted co-selling network, helping cloud providers and tech partners accelerate their ecosystem strategies. Backed by Insight Partners, Mayfield, and M12, WorkSpan manages $50B of customer pipeline for some of the world's largest partner ecosystems.