Marketing Operations & Analytics Lead

About the Company

Sierra is creating a platform to help businesses build better, more human customer experiences with AI. Founded by Bret Taylor and Clay Bavor, the company is guided by values of Trust, Customer Obsession, Craftsmanship, Intensity, and Family.

Responsibilities

• Design and own the marketing attribution framework connecting campaigns to pipeline and revenue
• Partner with Marketing and Sales to analyze pipeline generation by vertical, region, and segment
• Build and maintain core performance dashboards including campaign ROI and funnel velocity
• Develop data-driven ICP scoring and account prioritization models
• Design rigorous A/B and multivariate tests across marketing channels
• Define and maintain lead scoring models, MQL thresholds, and routing logic
• Own operational infrastructure for campaign execution, including email and landing page workflows
• Serve as the analytical bridge between Marketing, GTM Ops, Finance, and Sales leadership

Requirements

• 12+ years of experience in marketing analytics and marketing operations
• Deep expertise in attribution modeling and multi-touch funnel analysis for enterprise sales cycles
• Hands-on experience with Martech stacks including Salesforce and marketing automation (Marketo, HubSpot)
• Strong SQL skills and experience with modern data stacks like Snowflake, BigQuery, or ClickHouse
• Proven ability to translate complex analyses into narratives for C-suite executives

Benefits

• Flexible (unlimited) paid time off
• Medical, dental, and vision benefits
• Life insurance and disability benefits
• Retirement plan
• Parental leave
• Fertility and family building benefits
• Lunch, snacks, and coffee
• Discretionary benefit stipend
• Free alphorn lessons