Marketing Operations Analyst

Responsibilities

• Manage the intake, cleansing, and enrichment of raw lead lists from events, webinars, and content syndication.
• Use AI-powered tools to normalize data and fill gaps before loading leads into Marketo and Salesforce.
• Ensure all processed leads are accurately routed to the correct sales queues and owners in Salesforce.
• Maintain high data quality standards by enforcing deduplication, persona tagging, and field completion.
• Support demand generation teams with Marketo requests, including list uploads and data segmentation.
• Track and report on lead upload timeliness and data quality performance against established SLAs.
• Document lead handling procedures and identify opportunities to automate workflows using AI.

Requirements

• 1–3 years of experience in marketing operations, sales operations, or a data-focused marketing role.
• Hands-on experience with Marketo or a similar marketing automation platform.
• Experience working with CRM systems, preferably Salesforce.
• Strong data management skills, including list management, deduplication, and field standardization.
• Proficiency or strong interest in using AI tools for data processing and workflow automation.
• Exceptional attention to detail and a commitment to data hygiene.
• Bachelor's degree or equivalent professional work experience.

About the Company

WatchGuard is a global leader in cybersecurity, providing advanced security solutions to protect businesses from evolving digital threats. Our Revenue Marketing team works in a cross-functional, tightly aligned environment to drive growth and deliver high-quality leads to our sales engine.