Marketing Operations Analyst

Responsibilities

• Maintain and improve account and contact data quality across marketing and CRM systems
• Build and maintain audience segments for targeted outbound, inbound, and newsletter campaigns
• Execute email campaigns and newsletters, including scheduling, QA, and performance monitoring
• Manage the handoff between demand generation and the BDR team to ensure leads are properly enriched and routed
• Troubleshoot HubSpot workflows and support marketing automation processes
• Utilize AI agents to support data collection, cleaning, normalization, and enrichment
• Document marketing data processes, segmentation logic, and AI-agent workflows

Requirements

• 1–3 years of experience in marketing operations, demand generation, or a similar analytical role
• Experience running or supporting email campaigns, newsletters, or nurture programs
• Proficiency with spreadsheets, data exports, and data cleanup processes
• Experience working with AI agents or AI tools for data tasks
• Strong attention to detail and an analytical mindset
• Excellent organizational and communication skills

Preferred Qualifications

• Experience with HubSpot, Salesforce, or other GTM tools (e.g., Apollo, ZoomInfo, Clay)
• Experience in B2B SaaS or working within the infrastructure/industrial sectors
• Familiarity with account-based marketing (ABM), lead scoring, and lead routing
• Experience with AI-agent integration frameworks or configuring GTM AI agents
• Basic SQL or data visualization experience

Benefits

• Opportunity to make a real-world impact on sustainable public infrastructure
• Work at the intersection of infrastructure, scale-up, and data science
• Access to generative AI tools and a vast data universe to enhance productivity
• Professional growth through coaching, mentorship, and clear promotion pathways
• Collaborative, fast-paced environment with a results-driven mentality

About the Company

Citylitics delivers predictive intelligence on infrastructure investments across North America. We transform millions of documents from cities and utilities into real-time market signals, helping leading engineering and construction firms identify major opportunities earlier. We combine AI agents, fine-tuned models, and human-in-the-loop workflows to deliver highly reliable sales intelligence.