Marketing Mix Modelling Analyst

Responsibilities

• Own the interpretation and application of Marketing Mix Models (MMM), translating outputs into actionable business recommendations.
• Bridge the gap between data science and business teams to ensure insights are used effectively to influence investment decisions.
• Partner with marketing and category leaders across the APJ region to shape budget allocation and media strategy.
• Provide clear recommendations on ROI, incrementality, and optimal spend levels.
• Work closely with data scientists to validate model outputs and ensure results are robust and business-ready.
• Synthesize complex analytical outputs into clear narratives and high-impact presentations for senior stakeholders.
• Identify opportunities to improve model inputs through new data sources or enhanced business context.

Requirements

• 3–6 years of experience in marketing analytics, MMM, consulting, or a related field.
• Hands-on expertise with Marketing Mix Modelling (building, interpreting, or deploying models).
• Strong understanding of core concepts such as incrementality, adstock, saturation curves, and ROI measurement.
• Proficiency in Excel is required.
• Experience with SQL and/or Python/R is preferred.
• Bachelor’s or Master’s degree in Business Analytics, Data Science, Economics, Statistics, or a related discipline.
• Proven ability to influence decision-making in a complex, matrixed organization.
• Excellent communication skills with the ability to simplify complex analytical concepts for non-technical audiences.

About the Company

At HP, we believe in the power of data to transform how we operate and grow. We have built a world-class Advanced Analytics team consisting of data scientists, data strategists, data engineers, and analytics translators to drive better decision-making across the business. We operate in more than 170 countries, driven by our vision to create technology that makes life better for everyone, everywhere.