Marketing Manager

Responsibilities

• Monitor and analyze customer behavior, trading activity, and deposit patterns to provide actionable business insights
• Deliver customer segmentation frameworks, annual operational strategies, and event ROI analysis reports
• Track and optimize Customer Lifetime Value (LTV) and design retention strategies for VIP clients
• Oversee key projects within the Brand Marketing department and drive cross-functional collaboration
• Identify and develop online acquisition channels, cross-industry partnerships, and affiliate networks
• Perform real-time tracking of traffic, registration, and deposit data to maximize ROI
• Provide execution support for offline events such as salons, product launches, and VIP networking events

Requirements

• 3+ years of experience in data analysis, online marketing, digital traffic acquisition, or project management
• Background in digital marketing agency, finance, CFD broker, or FinTech preferred
• Proficiency in mainstream data analysis tools
• Proven track record of translating complex data into strategic recommendations
• Experience in online customer acquisition and digital campaign execution
• Exceptional cross-functional communication and project management skills
• Fluency in Mandarin (spoken and written)

About the Company

Zeal Group is a global organization focused on market expansion and brand-building initiatives within the financial and digital sectors.