Marketing Manager

Responsibilities

• Serve as the marketing communications lead for graduate enrollment marketing to support departmental enrollment goals and strategic priorities.
• Develop and implement comprehensive marketing plans, including digital, email, print, and internal communication strategies.
• Oversee multi-component deliverables by building campaigns in CRM systems and digital platforms such as Meta and Google.
• Manage project timelines, estimates, and resources while maintaining productive relationships with creative staff and external vendors.
• Create engaging content and copy for various channels, including posters, mailers, emails, newsletters, and social media.
• Track campaign performance and report data to team leads and university clients to strengthen brand reputation.
• Coordinate with the Creative and Content Strategy teams to ensure all design work meets client expectations and university branding standards.

Requirements

• Bachelor’s Degree in Marketing, Public Relations, Communications, or a related field.
• 3+ years of experience in integrated marketing and communications.
• Proven experience managing multi-platform marketing message development and distribution.
• Experience developing email marketing campaigns within a CRM (Slate experience is highly preferred).
• Demonstrated experience building and managing advertising campaigns in Meta and Google.
• Proficiency in AP style writing and editing with superior grammar and punctuation skills.
• Strong project management skills with the ability to work independently and collaboratively in a fast-paced environment.

Preferred Qualifications

• Previous experience working in a higher education environment.
• Experience with Content Management Systems (CMS) such as Cascade or WordPress.

Benefits

• Medical, Vision, and Dental insurance
• Life insurance and Retirement Savings Plan (403B)
• Tuition discount
• Paid vacation, sick time, and holidays
• Free parking and onsite Health & Wellness Center
• Employee discounts and services

About the Company

The University of Indianapolis is a private, liberal arts university located minutes from downtown Indianapolis. Guided by the motto "Education for Service," UIndy is a close-knit campus community dedicated to preparing graduates for leadership and excellence in their professional and personal lives.