Marketing Manager

Responsibilities

• Lead and develop 360° marketing campaigns for France and Benelux to drive brand demand and reach local market KPIs.
• Build seasonal local Go-To-Market plans, including media planning, PR, digital, events, and phygital activations.
• Manage wholesale trade marketing by building sustainable relationships with top accounts and executing activations for Tier 0 and Tier 1 distribution.
• Support the local PR agency to implement media relations strategies, influencer seeding programs, and brand partnership initiatives.
• Manage the local marketing budget to ensure cost-effective activities and high return on investment.
• Monitor and report on media coverage, brand performance, and investment initiatives through relevant KPIs.

Requirements

• University Degree in Marketing or a related field.
• 6+ years of relevant marketing experience.
• Deep knowledge of the footwear and apparel industry and its distribution in France and Benelux.
• Significant experience in wholesale trade marketing within a premium branded environment.
• Strong sensitivity to digital media, including paid social and digital brand activities.
• Analytical skills with the ability to interpret business figures and react accordingly.
• Proficiency in MS Office (Excel, PowerPoint, Outlook).
• Native French speaker with fluent English skills.

Preferred Qualifications

• Experience working with Tier 0 and Tier 1 retail accounts.
• Proficiency in Google Analytics.
• Knowledge of the Dutch language.
• Existing network within Paris cultural hubs and the local agency landscape.

Benefits

• A supportive, feedback-based culture rooted in respect and integrity.
• An inclusive, international working environment.
• A 50% discount card applicable to all VF brands.
• Access to breakout areas with complimentary hot drinks.

About the Company

Timberland is a global outdoor lifestyle brand founded in 1973. Known for its iconic yellow boot, the brand offers a full range of footwear, apparel, and accessories for those who value purposeful style and a passion for protecting nature. As part of the VF Corporation, Timberland is committed to making products responsibly and building a greener, more sustainable future.