Marketing Manager

Responsibilities

• Own and execute marketing strategies, including planning and optimization for inbound and outbound campaigns.
• Drive online traffic, leads, and conversions to meet strategic KPIs.
• Analyze digital behavior using tools like Google Analytics and Adobe Analytics to optimize channel performance.
• Manage paid marketing campaigns in collaboration with supporting agencies.
• Develop organic search growth strategies and collaborate with content teams to improve SEO.
• Implement testing and optimization strategies, including A/B testing and landing page optimization.
• Line manage digital marketers, providing guidance, feedback, and inspiration.
• Monitor campaign performance and provide data-driven insights to senior management.
• Manage marketing budgets and ensure adherence to operational implementation plans and deadlines.

Requirements

• Minimum of 5 years of experience as a Marketing Manager.
• Bachelor's Degree or equivalent.
• Thorough understanding of digital marketing, including PPC, SEO, and online advertising.
• Strong copywriting skills and excellent verbal/written communication in both Arabic and English.
• Proficiency in MS Office (PowerPoint, Word, and Excel).
• Experience in project management and working in fast-paced environments.
• Analytical mindset with experience in database segmentation and targeting.

Preferred Qualifications

• Experience with marketing automation technology (e.g., Eloqua).
• Experience working with CMS platforms.
• Proficiency in social media management and listening tools (e.g., Sprout Social, Hootsuite).
• Experience in events marketing.

Benefits

• Medical insurance for individuals and families.
• 25 days of annual leave.
• School fees contribution (up to 40,000 SAR per child per year for up to three children).
• Wellbeing benefits and remote working on Sundays.
• "Working anywhere" benefit (1 month per year).
• Relocation packages available (including flights and accommodation).

About the Company

Tahaluf is the largest B2B live and on-demand events organiser in Saudi Arabia. A joint venture between Informa PLC, the Saudi Federation for Cybersecurity, Programming and Drones (SAFCSP), and the Events Investment Fund (EIF), Tahaluf manages record-breaking global events such as LEAP, Cityscape, and Black Hat MEA.