Marketing Manager

Responsibilities

• Develop and implement integrated marketing strategies for logistics services (transportation, warehousing, supply chain)
• Oversee brand identity and ensure consistent messaging across all channels
• Manage digital presence including website, social media, SEO/SEM, and email campaigns
• Drive lead generation through targeted digital campaigns and content marketing
• Collaborate with sales teams to create enablement materials like brochures and case studies
• Manage CRM tools to track leads and analyze customer data
• Plan and coordinate participation in industry trade shows and conferences
• Build strategic partnerships with logistics associations and industry influencers
• Monitor market trends and competitor activities to provide intelligence to management
• Develop and manage the marketing budget to ensure cost-effective execution

Requirements

• 7-10 years of marketing experience, specifically in logistics, transportation, or supply chain
• Bachelor's degree in Marketing, Business, or a related field (MBA preferred)
• Proficiency in Google Analytics, SEO/SEM platforms, and CRM systems (e.g., Salesforce)
• Strong data analysis skills for tracking campaign performance
• Excellent written and verbal communication skills for B2B audiences
• Deep understanding of the logistics and supply chain industry
• Proven experience leading and managing marketing teams