Marketing Manager

Responsibilities

• Develop and implement the annual marketing plan aligned with the University’s strategic goals
• Lead, supervise, and develop the marketing team
• Plan and execute digital marketing strategies including social media, paid campaigns, SEO, and SEM
• Design and manage online and offline advertising campaigns
• Strengthen the University’s brand image through events, conferences, and campaigns
• Supervise creative content development such as brochures, videos, and social media posts
• Conduct market and competitor analysis to propose improvement initiatives
• Manage the marketing budget and ensure optimal resource utilization
• Coordinate with the Admissions Department to align campaigns with student recruitment targets
• Track and report on marketing performance indicators like ROI and conversion rates
• Organize educational fairs and promotional workshops
• Build and maintain relationships with media outlets and educational partners

Requirements

• Bachelor’s degree in Marketing or Business Administration (Master’s preferred)
• Minimum 7 years of marketing experience
• At least 3 years in a leadership role, preferably in the education sector
• Fluency in Arabic and English
• Proficiency in digital marketing tools and data analytics
• Strong leadership, communication, and negotiation skills
• Strategic thinking and ability to manage teams effectively

Preferred Qualifications

• Fluency in Turkish is considered an asset