Marketing Manager

Responsibilities

• Drive global growth of a diverse product portfolio through breakthrough innovation
• Develop category innovation pipelines from concept to execution
• Lead cross-functional teams through the commercialization process
• Ensure consistency in brand voice, tone, and messaging across all channels
• Develop category and brand positioning strategies, portfolio architecture, and pricing
• Partner with Consumer Insights to validate messaging and creative assets
• Manage creative development workflows, including timelines and approvals
• Analyze campaign and brand activity performance to optimize future initiatives
• Lead, mentor, and develop the Associate Brand Manager

Requirements

• 5+ years of Marketing experience, specifically in product marketing and innovation planning
• 3-5 years of experience in Consumer-Packaged Goods (CPG)
• Experience leveraging consumer insights for marketing programs
• Experience in creative strategy, advertising, and new product launches
• Degree in Marketing or a related field

Preferred Qualifications

• MBA degree

About the Company

SharkNinja is a global product design and technology company with a diversified portfolio of lifestyle solutions. Powered by the Shark and Ninja brands, the company focuses on bringing disruptive innovation to market across multiple consumer product categories.