Marketing Manager, RTD & Ignition Europe

Responsibilities

• Build and drive the regional RTD strategy in collaboration with the Brand Director and global teams to plan for long-term growth.
• Lead the execution of Integrated Activity Plans (IAP) to deliver share growth and meet financial targets for the region.
• Manage market brand P&Ls, reviewing performance and identifying scalable growth drivers.
• Support and lead key innovation projects and the NPD pipeline to accelerate category growth.
• Plan and execute consumer-centric brand experiences and BTL platforms to ensure seamless consumer journeys.
• Utilize qualitative and quantitative research, as well as digital analytics, to identify consumer insights.
• Manage agency relationships, including writing creative and production briefs.
• Consult with local stakeholders to ensure regional and global toolkits are effectively localized.

Requirements

• Proven experience in consumer and customer brand management.
• Strong financial acumen, including P&L management and handling variables such as price and A&P.
• Experience in multiple specialty areas including BTL, digital, innovation, promotions, and influencer marketing.
• Strong analytical, numerical, and insight-driven skills.
• Excellent stakeholder management skills with the ability to lead cross-functional interactions.
• Fluency in English (written and verbal).
• Ability to work with a hands-on, "go-getter" mentality in a fast-paced environment.

Preferred Qualifications

• Experience in commercial or customer marketing.
• Digital business experience and a strong understanding of the digital landscape.
• Experience in experiential or consumer marketing for brand building.

Benefits

• Competitive pay package and retirement/pension plan.
• Competitive holiday/paid time off, including additional volunteer days.
• Medical, critical illness, and life insurance.
• Employee Assistance Programs and family-friendly leave policies.

About the Company

Bacardi is the world’s largest privately-held international spirits company. With over 160 years of heritage and a portfolio of more than 200 brands, we are guided by our 3Fs culture: being Fearless, treating each other like Family, and having a Founder's mentality.