Marketing Manager

Responsibilities

• Define and execute the global marketing strategy in alignment with commercial and growth objectives.
• Own and evolve the PIPECARE brand globally, ensuring consistent application across all jurisdictions and channels.
• Lead digital marketing efforts, including corporate website management, SEO strategy, and social media.
• Develop a content marketing program featuring thought leadership, technical articles, and case studies.
• Partner with regional Business Development teams to create market-specific campaigns and sales collateral.
• Manage the group marketing budget and provide regular performance reporting on ROI and digital analytics.
• Oversee the group's events strategy, including industry conferences, trade shows, and technical seminars.
• Manage relationships with PR agencies, media outlets, and external creative vendors.

Requirements

• Minimum 7 years of progressive marketing experience.
• At least 3 years of experience in a leadership or management role.
• Bachelor's degree in Marketing, Communications, Business, or a related discipline.
• Proven experience delivering end-to-end marketing campaigns in a B2B environment.
• Strong project management skills with the ability to manage multiple workstreams across different time zones.
• Proficiency in Microsoft 365 and marketing technology platforms (CRM, automation, and analytics tools).
• Exceptional written and verbal communication skills for high-level stakeholder engagement.

Preferred Qualifications

• Experience in the energy, oil and gas, or industrial services sectors.
• Familiarity with pipeline inspection or integrity management services.
• Experience working within a group or holding company with multi-jurisdictional scope.
• Postgraduate qualification such as an MBA or CIM Chartered Marketer status.
• Fluency in additional languages such as Arabic, German, Spanish, or French.

About the Company

PIPECARE Group is a leading provider of inline inspection services in the Oil & Gas field. We utilize advanced technologies, including Magnetic Flux Leakage, Ultrasound, and specialized AI tools, to identify and size pipeline threats, ensuring precise detection and assessment of pipeline anomalies to support global integrity management.