Marketing Manager

Responsibilities

• Define and execute the global marketing strategy in alignment with commercial and growth objectives.
• Own and evolve the PIPECARE brand globally, ensuring consistent application across all jurisdictions and channels.
• Lead the group’s digital marketing presence, including the corporate website, SEO strategy, and social media.
• Develop a content marketing program featuring thought leadership, technical articles, and case studies.
• Partner with regional Business Development teams to create market-specific campaigns and sales collateral.
• Manage the group marketing budget and provide regular performance reporting on ROI and digital analytics.
• Oversee the group’s events strategy, including industry conferences and trade shows.

Requirements

• 7+ years of progressive marketing experience, including at least 3 years in a leadership or management role.
• Bachelor's degree in Marketing, Communications, Business, or a related discipline.
• Proven experience delivering end-to-end marketing campaigns in a B2B environment.
• Strong commercial acumen with the ability to connect marketing activity to revenue outcomes.
• Proficiency in Microsoft 365 and marketing technology platforms (CRM, automation, and analytics tools).
• Exceptional written and verbal communication skills for high-quality content production.
• Strong project management skills with the ability to manage multiple workstreams across different time zones.

Preferred Qualifications

• Experience in the energy, oil and gas, or industrial services sectors.
• Familiarity with pipeline inspection or integrity management services.
• Experience working in a group or holding company environment with multi-jurisdictional scope.
• Fluency in Arabic, German, Spanish, or French.
• Postgraduate qualification such as an MBA or CIM Chartered Marketer status.

About the Company

PIPECARE Group is a leading provider of inline inspection services in the Oil & Gas field. We utilize advanced technologies, including Magnetic Flux Leakage, Ultrasound, and specialized AI tools, to identify and size pipeline threats, ensuring precise detection and assessment of pipeline anomalies to support global integrity management.