Marketing Manager

Responsibilities

• Lead the local marketing team in New York to drive brand awareness, customer acquisition, and growth.
• Develop and implement brand and marketing plans to achieve KPIs such as user base growth, order volume, and CAC control.
• Manage internal and external resources to ensure marketing and PR campaigns are executed on time and within budget.
• Optimize channel performance across Facebook Ads, Google Ads, and network campaigns.
• Derive actionable insights from marketing and product data to drive ROI-driven optimization.
• Oversee and develop a team of three direct reports covering digital marketing, graphic design, and content marketing.
• Collaborate with regional functional teams in Hong Kong to align on global and local strategies.

Requirements

• 6+ years of relevant working experience with a proven track record of success.
• Data-driven mindset with experience deriving strategy through data analysis.
• Proficiency in marketing technology tools and the ability to turn data into actionable insights.
• Experience in acquisition, digital, or offline marketing.
• Excellent command of written and spoken English.
• Ability to multitask and prioritize tasks in a fast-moving, high-pressure environment.

Preferred Qualifications

• Prior experience in a marketing-related role within a tech company.
• Experience with social media marketing, influencer outreach, and partnership development.
• Background in CRM or growth marketing-related roles.

About the Company

Lalamove is a leading technology-driven logistics platform that connects millions of drivers and customers every day. Since 2013, we have been tackling the logistics industry with innovative solutions to make delivery fast and simple. Having scaled massively across Asia, Latin America, and the Middle East, we are now expanding our best-in-class technology to the rest of the world.