Marketing Manager

Responsibilities

• Lead marketing success in the UK across the full funnel, including brand awareness, user acquisition, growth, and retention.
• Develop and implement marketing plans to achieve KPIs such as first-time users, user base growth, driver lead growth, and order volume.
• Manage cost control metrics, including Customer Acquisition Cost (CAC).
• Drive channel performance optimization for Facebook Ads, Google Ads, and network campaigns.
• Derive actionable insights from marketing and product data to implement growth hacking through constant testing.
• Manage internal and external resources to ensure marketing and PR campaigns are rolled out as planned.
• Oversee and grow the local marketing department and identify new revenue and partnership opportunities.
• Collaborate with regional functional teams in Hong Kong, including Product, Tech, and Operations.

Requirements

• 6+ years of professional working experience with a proven track record of success.
• Data-driven mindset with experience deriving strategy through data analysis in an ROI-driven organization.
• Proficiency with marketing technology tools and the ability to turn data into actionable insights.
• Excellent command of written and spoken English.
• Ability to work under pressure and multitask in a fast-moving, startup-style environment.

Preferred Qualifications

• Prior experience in a marketing-related role within a tech company.
• Experience in acquisition, digital marketing, offline marketing, or CRM.

About the Company

Lalamove is a leading technology-driven logistics platform that connects millions of drivers and customers every day. Since 2013, we have been tackling the logistics industry with innovative solutions to make delivery fast and simple. We have scaled massively across Asia, Latin America, the Middle East, and Europe, and are now expanding our best-in-class technology to the rest of the world.