Marketing Manager

Responsibilities

• Manage MyTutor’s B2C marketing program, including brand messaging, email content, and seasonal promotional campaigns
• Optimize brand social media presence and collaborate across the business to devise creative strategies
• Support product marketing through effective customer communications for parents and tutors
• Execute B2B field marketing campaigns to attract new customers for both IXL and MyTutor
• Develop marketing collateral, email campaigns, and sales enablement resources to support UK sales teams
• Partner with the Events team to manage marketing and sales events, including pre- and post-event outreach
• Maintain an active pulse on UK market trends and school administrator audience needs

Requirements

• BA/BS degree and 7+ years of brand marketing, communications, or integrated marketing experience
• Proven experience working with consumer-facing brands
• Strong strategic thinking skills with the ability to build long-term plans from high-level goals
• Exceptional written communication skills for producing high-quality content and messaging
• Deep knowledge of the UK educational system
• Ability to manage complex, cross-functional projects independently and collaboratively
• Strong organizational skills and a detail-oriented approach to meeting deadlines

Preferred Qualifications

• Experience working with marketplace brands or in the Edtech sector
• Proficiency with Google Workspace and social media publishing tools

About the Company

IXL Learning is a global Edtech leader with products used by millions of students and teachers worldwide. Our diverse portfolio includes IXL, Rosetta Stone, Wyzant, and Teachers Pay Teachers. We are dedicated to creating innovative products that make a real, positive difference for learners and educators through a culture of collaboration, passion, and authenticity.