Marketing Manager Integrated HCP Communications

Responsibilities

• Develop and implement global HCP marketing plans and promotional materials for the CGM portfolio across pre-launch, launch, and post-launch phases.
• Build scalable messaging frameworks and omnichannel campaign toolkits for various HCP segments, including endocrinologists and primary care physicians.
• Partner with regional and local commercial teams to develop field engagement strategies and sales force messaging.
• Manage a repository of approved key messages, product claims, and promotional collateral.
• Track and evaluate the performance of HCP marketing initiatives using metrics that connect campaign activity to prescriber behavior.
• Collaborate cross-functionally with Medical Affairs, Clinical, Regulatory, Legal, and Market Access teams to ensure compliance and scientific accuracy.

Requirements

• Bachelor's Degree.
• 4-6 years of experience in healthcare or medical device marketing, specifically in HCP-facing roles.
• Proven experience building and executing integrated HCP marketing campaigns within a regulated environment.
• Experience with congress strategy, promotional content development, and brand planning cycles.
• Familiarity with CRM and marketing platforms such as Veeva CRM, Veeva Vault, or Salesforce.
• Ability to travel globally approximately 15-20% for field visits, congresses, and workshops.

Preferred Qualifications

• MBA strongly preferred.

Benefits

• Career development opportunities within an international company.
• Eligibility for free medical coverage via the Health Investment Plan (HIP) PPO plan.
• Excellent retirement savings plan with high employer contributions.
• Tuition reimbursement and specialized education programs including Freedom 2 Save and FreeU.

About the Company

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans diagnostics, medical devices, nutritionals, and branded generic medicines, serving people in more than 160 countries.