Marketing Manager (GTM)

Responsibilities

• Serve as the operational lead for Go-To-Market (GTM) execution in the APAC region, overseeing daily workflows and project timelines.
• Lead and mentor the GTM execution team, including managing the deliverables of the Digital & Events Marketing Specialist.
• Coordinate the APAC Marketing Correspondents across eight customer centers to ensure regional alignment and standardized activity updates.
• Lead the strategy and execution of high-impact regional trade shows, conferences, webinars, and customer forums.
• Drive digital engagement and lead generation through targeted campaigns and Salesforce email marketing functions.
• Collaborate with Communications and Sales departments to produce persuasive marketing assets such as presentations, videos, and brochures.
• Conduct detailed performance and ROI analysis of marketing campaigns and events to provide actionable insights.
• Manage the marketing budget effectively to ensure maximum impact within allocated resources.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• 5 years of experience in event management, digital marketing, or B2B business development.
• Strong project management skills with the ability to manage multiple complex projects simultaneously.
• Excellent written and verbal communication skills in English.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Ability to travel regionally for events as required.
• Proactive, results-oriented mindset with a strong entrepreneurial focus on business growth.

Preferred Qualifications

• Experience within the aerospace, defense, or high-tech B2B industries.

About the Company

Airbus Helicopters provides the most efficient civil and military rotorcraft solutions and services worldwide. As part of Airbus, we pioneer sustainable aerospace for a safe and united world, constantly innovating to provide technologically advanced solutions in aerospace, defense, and connected services.