Marketing Manager - General Medicine

Responsibilities

• Define and deploy the marketing strategy for FreeStyle Libre targeting General Practitioners (GPs) to increase adoption and optimize prescription continuity.
• Build the GP positioning, including key messages, clinical benefits, and practical advantages for both doctors and patients.
• Develop and manage the annual GP marketing plan, including objectives, action plans, and budget management.
• Create and optimize marketing tools such as sales arguments, scientific content, and prescription support tools.
• Define and activate consistent omnichannel customer journeys, including face-to-face visits, targeted emailing, webinars, and digital platforms.
• Collaborate cross-functionally with sales, medical affairs, and market access teams to ensure strategic alignment.
• Train and support sales forces on GP strategy, key messaging, and the use of marketing tools.
• Monitor and analyze performance through key KPIs to adjust action plans and provide recommendations to management.

Requirements

• Master's degree (Bac +5) in Business, Marketing, Science, or Health.
• 7 to 10 years of experience in healthcare, medtech, or pharmaceutical marketing.
• Proven experience working with General Practitioners or within prescription-based environments.
• Fluent English skills are essential.
• Strong strategic and operational marketing skills.
• Deep understanding of omnichannel and digital marketing cultures.
• Experience in diabetes or Continuous Glucose Monitoring (CGM) is a significant advantage.

About the Company

Abbott is a global healthcare leader dedicated to helping people reach their potential through better health. For over 135 years, we have created innovative solutions across diagnostics, medical devices, nutrition, and branded generic medicines. With a presence in more than 160 countries, we are committed to advancing life-changing technologies that help people live their best lives.