Marketing Manager

Responsibilities

• Execute strategic projects and generate initiatives to drive profitability and brand positioning.
• Ensure the fulfillment of commercial and marketing objectives through the measurement and management of key performance indicators (KPIs).
• Design sales strategies across all channels to guarantee excellence in execution.
• Design and supervise opening strategies for new store locations.
• Collaborate closely with operational teams to implement plans that positively impact store performance and market share.

Requirements

• Bachelor's degree in Industrial Engineering, Administration, Marketing, Advertising, Communication, or a related field.
• 4+ years of experience in the creation of sales and marketing strategies.
• Proven experience working within the retail industry.
• Experience in budget management and market analysis, including trends and target customer identification.
• Strong skills in KPI management and data analysis.
• Experience with digital platforms and external communication strategies.

About the Company

Farmacias del Ahorro is a 100% Mexican company dedicated to providing health and wellness services. With a distinguished track record of over 30 years, we are the leading pharmaceutical chain in Mexico, operating more than 1,500 branches with a team of over 20,000 collaborators.