Marketing Manager

About the Company

Fanatics Collectibles, home of the iconic Topps brand, is the world's leading producer of sports trading cards and collectibles. With licenses spanning MLB, UEFA, Formula 1, and major entertainment properties, we create products that connect fans to the athletes, teams, and moments they love.

Responsibilities

• Own the Go-to-Market (GTM) plan for product launches, including campaign briefs and channel strategy
• Lead brand campaigns and manage day-to-day agency relationships
• Own campaign social content planning and execution across Japan social channels
• Plan and execute marketing events and PR activations tied to product launches
• Coordinate Japan-specific marketing activities with license partners like MLB Tokyo and NBA Japan
• Track campaign KPIs and prepare post-campaign reviews

Requirements

• 6+ years of marketing experience in brand, campaign, or product marketing
• Experience in sports, entertainment, media, or consumer goods
• Proven track record managing external agencies
• Experience working within a global marketing organization
• Familiarity with Japan market media and digital platforms
• Strong written and verbal communication in both Japanese and English
• Genuine passion for sports

Preferred Qualifications

• Ability to thrive in ambiguity and fast-moving environments
• Structured thinking and hands-on execution skills