Marketing Manager

Responsibilities

• Plan and execute integrated marketing campaigns to drive exhibitor, sponsor, and delegate acquisition for Europe Energy Week.
• Manage the end-to-end marketing lifecycle across digital, print, and experiential platforms.
• Oversee website optimization, SEO/GEO, and digital event platforms including registration systems and mobile apps.
• Develop high-impact content, including case studies and success stories, to strengthen market credibility.
• Track and report on weekly performance metrics and KPIs to optimize campaign ROI.
• Collaborate with sales, conference production, and digital agencies to align marketing with commercial objectives.
• Manage media partnerships and on-site media activity to maximize event visibility.
• Build and refine audience data sets to improve targeting, segmentation, and lead generation.

Requirements

• Minimum of 5+ years of mid-manager level marketing experience.
• Proven experience in exhibition or event marketing is required.
• Strong proficiency in English with excellent copywriting and editing skills.
• Extensive experience using CRM and marketing automation platforms (e.g., Salesforce, Emarsys).
• Hands-on experience with website management (CMS) and a strong focus on UX and conversion optimization.
• Proficiency in managing digital event technology, including registration and networking tools.
• Experience with social media management tools and performance marketing (SEO, PPC).

Preferred Qualifications

• German language skills are a significant plus.
• Experience working within the energy or industrial manufacturing sectors.
• Proficiency with design tools such as Canva or Adobe Creative Suite.

About the Company

dmg events is a leading global organizer of specialist exhibitions and conferences. We create platforms that connect industry leaders, drive innovation, and facilitate real business outcomes across a diverse range of global sectors.