Marketing Manager - Demand Generation

Responsibilities

• Fine-tune FleetPulse's outbound engine by owning the Clay and Lemlist stack, including list-building logic, campaign sequencing, and copy
• Launch and run the ABM program for enterprise and mid-market fleet accounts in collaboration with the VP of Commercial Operations
• Build and manage email nurture cadences within HubSpot from scratch
• Contribute to content and positioning work to shape product messaging for different buyer personas

Requirements

• 3+ years in B2B marketing (demand gen, outbound, or content)
• Hands-on experience with outbound email platforms like Lemlist, Mailshake, or Instantly
• Proficiency in HubSpot for campaign ownership, list building, and attribution tracking
• Strong copywriting skills for clear and concise messaging
• Data-driven mindset with ability to interpret performance dashboards and adjust strategy
• Ability to operate as the most senior full-time marketer

Preferred Qualifications

• Experience in logistics, fleet, supply chain, or transportation technology
• Experience with Clay for prospecting and enrichment workflows
• Account-Based Marketing (ABM) experience
• Familiarity with Salesforce CRM data
• Experience building a marketing function from scratch at a startup or scale-up

Benefits

• Unlimited PTO
• Company 6% 401k Match
• Choice of three healthcare plans
• Dental & Vision
• Company provided STD, LTD and Life Insurance
• 12 paid company holidays
• Full paid parental leave