Marketing Manager - Content

Responsibilities

• Develop and distribute content to drive qualified traffic to company properties
• Follow editorial calendars to produce blog posts, whitepapers, eBooks, and webinars
• Design, build, and maintain social media presence
• Identify trends and optimize performance based on insights
• Collaborate with internal teams to create landing pages and optimize user experience
• Experiment with organic and paid acquisition channels including PPC and lead generation
• Connect with media outlets and journalists for company news placement
• Assist with event planning and on-site collateral coordination
• Evaluate end-to-end customer experience across multiple touchpoints

Requirements

• Bachelor's degree in Arts, Commerce, Science, or Technology
• 4 to 6 years of experience in content-based B2B Marketing
• Understanding of marketing methodologies and WordPress
• Knowledge of marketing automation, conversion analytics funnels, and ABM campaigns
• Experience managing SEO/SEM, email, social media, and display advertising
• Solid knowledge of website analytics tools such as Google Analytics
• Ability to thrive in a fast-paced, rapidly changing work environment

Preferred Qualifications

• Experience in public relations or corporate communications
• Experience in event management
• Exposure to large-scale cloud SaaS or B2B domains