Marketing Manager

Responsibilities

• Lead and execute strategic initiatives across Brands, Trade Marketing, Key Accounts, and Consumer Experience.
• Transform consumer and market insights into actionable foresight to shape innovation pipelines and brand strategy.
• Drive brand positioning and communication to ensure consistency and relevance across all consumer touchpoints.
• Collaborate with Sales and Key Accounts to optimize Route to Market strategies and support product launches.
• Monitor market trends, competitor activity, and performance metrics to inform decision-making and budget allocation.
• Manage project timelines and budgets effectively within a fast-paced FMCG environment.
• Foster relationships with cross-functional teams and agency partners to drive brand awareness and market share.

Requirements

• Bachelor’s Degree in Marketing, Business Administration, Finance, Economy, Analytics, or a related field.
• At least 5 years of professional experience in Marketing.
• Proven experience in FMCG marketing roles with exposure to brand management and commercial environments.
• Advanced understanding of research methodologies and strong analytical skills to interpret complex data.
• Advanced proficiency in Microsoft Office, specifically PowerPoint and Excel.
• Advanced Business English communication skills.
• Experience with Project Management, Agile, or Design Thinking methodologies.

Benefits

• Market-leading annual performance bonus (subject to eligibility).
• Diverse health plans and initiatives focused on physical, emotional, and social wellbeing.
• Support for work-life balance, including flexible holiday plans and transportation support.
• Access to online learning platforms and personalized leadership development programs.
• Opportunities for internal advancement and international career progression.

About the Company

British American Tobacco (BAT) is a global multi-category business on a mission to decrease the health impact of our industry through innovation. We operate in more than 150 markets worldwide, driving growth through brands like VELO, VUSE, and GLO. Recognized as a Global Top Employer for eight consecutive years, we foster a culture of inclusion, collaboration, and continuous professional development.