Marketing Manager

Responsibilities

• Pioneer a new commercial training business venture by establishing "Training as a Service" as a key value stream.
• Design, develop, and launch a customer-centric training curriculum from concept to market rollout.
• Manage the P&L, pricing strategy, and budget for the new training division to ensure profitable growth.
• Develop and execute a comprehensive annual marketing strategy to support existing business and new ventures.
• Act as the senior brand guardian, translating technical solutions into compelling value propositions.
• Direct the digital marketing ecosystem, including SEO/SEM, LinkedIn, and marketing automation, to drive lead generation.
• Oversee presence at major national trade shows and customer events to ensure high ROI.
• Partner with sales leadership to analyze the pipeline and provide strategic insights for improved conversion.

Requirements

• University degree in Marketing, Business Administration, Communication Sciences, or a comparable field.
• 8+ years of B2B marketing experience, ideally within the industrial, engineering, or technology sectors.
• Proven track record in business development or launching new products/service lines from the ground up.
• Strong experience in P&L management, business case development, and connecting marketing to financial outcomes.
• Proficiency in using data and analytics tools, including CRM and Google Analytics, to drive decision-making.
• Ability to blend high-level strategic planning with hands-on operational execution.

About the Company

Bosch Rexroth provides networked drive and control technologies, as well as digital solutions, to help machines and systems work efficiently, safely, and powerfully. We offer components, system solutions, and services for mobile and industrial hydraulic applications as well as for factory automation. With around 33,800 people in over 80 countries, our purpose is to move industries to make our planet a better place.