Marketing Manager

Responsibilities

• Lead strategic marketing planning and execution to support enrollment objectives and brand positioning
• Drive digital marketing and demand generation initiatives to increase student recruitment
• Manage content, creative, and brand communications across all academic programs
• Oversee stakeholder collaboration and manage external vendor relationships
• Monitor performance through data-driven reporting and continuous optimization of marketing campaigns

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• 10-12 years of marketing experience, including at least 3 years in a leadership role
• Proven experience managing integrated marketing campaigns and digital initiatives
• Proficiency in CRM systems, marketing automation platforms, and analytics tools
• Strong understanding of regional and international education markets, specifically MENA and South Asia
• Fluency in English (written and spoken); Arabic proficiency is an advantage

Preferred Qualifications

• Experience in higher education and student recruitment marketing

About the Company

The American University of Ras Al Khaimah (AURAK) is an independent co-education institution providing an integrated American-style undergraduate and graduate education. Accredited by the UAE Ministry of Education and the U.S. Southern Association of Colleges and Schools Commission on Colleges (SACSCOC), AURAK is a rapidly growing university located in the beautiful region of Ras Al Khaimah.