
Posted 22 days ago
Marketing Manager
American University of Ras Al Khaimah (AURAK)Manager, Marketing
Requirements
Bachelor’s degree in Marketing, Communications, or Business, 10-12 years marketing experience, 3+ years in a leadership role, Experience in integrated marketing campaigns, Proficiency in CRM and marketing automation, Knowledge of MENA and South Asia education markets
Skills
Digital MarketingBrand ManagementCRM
About the role
Responsibilities
- Lead strategic marketing planning and execution to support enrollment objectives and brand positioning
- Drive digital marketing and demand generation initiatives to increase student recruitment
- Manage content, creative, and brand communications across all academic programs
- Oversee stakeholder collaboration and manage external vendor relationships
- Monitor performance through data-driven reporting and continuous optimization of marketing campaigns
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or a related field
- 10-12 years of marketing experience, including at least 3 years in a leadership role
- Proven experience managing integrated marketing campaigns and digital initiatives
- Proficiency in CRM systems, marketing automation platforms, and analytics tools
- Strong understanding of regional and international education markets, specifically MENA and South Asia
- Fluency in English (written and spoken); Arabic proficiency is an advantage
Preferred Qualifications
- Experience in higher education and student recruitment marketing
About the Company
The American University of Ras Al Khaimah (AURAK) is an independent co-education institution providing an integrated American-style undergraduate and graduate education. Accredited by the UAE Ministry of Education and the U.S. Southern Association of Colleges and Schools Commission on Colleges (SACSCOC), AURAK is a rapidly growing university located in the beautiful region of Ras Al Khaimah.
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American University of Ras Al Khaimah (AURAK) · Ras Al Khaimah
