Marketing Leader for Executive Education

Responsibilities

• Design and lead attraction and demand generation strategies for executive education programs aligned with business objectives.
• Define program positioning and narrative to ensure consistency across all marketing channels.
• Manage the prospect acquisition funnel, identifying opportunities for continuous optimization and improvement.
• Coordinate the execution of marketing campaigns across various digital and content channels.
• Manage projects and ensure alignment between digital marketing, content, design, commercial operations, and academic teams.
• Translate business goals into clear, prioritized, and measurable marketing initiatives.
• Provide creative direction and establish strategic guidelines for marketing materials and campaigns.
• Coordinate with the design team to develop creative assets that align with the EGADE Business School identity.

Requirements

• Professional degree in Marketing, Business, or a related field.
• Proven experience in designing and implementing acquisition and conversion strategies.
• Extensive experience in demand generation and digital marketing.
• Strong project management skills.
• Experience coordinating multidisciplinary teams.

About the Company

Tecnológico de Monterrey is a leading educational institution dedicated to transforming environments through innovation and human-centered processes. At EGADE Business School, we focus on providing extraordinary experiences through our collaborative culture, driven by inclusion, meritocracy, and respect.