Marketing Lead, Customer Engagement

Responsibilities

• Develop, oversee, and execute a Product Marketing campaign calendar to drive exposure and performance for domain products.
• Act as the primary liaison between retail, marketing, product, and operations teams to ensure alignment on engagement strategies.
• Monitor key metrics, such as GMV and domain growth, to assess campaign success and identify optimization areas.
• Lead customer acquisition and retention efforts through innovative channels and cross-functional collaboration.
• Perform regular quality checks on campaigns to ensure consistency and effectiveness.
• Assign and oversee team projects, ensuring deadlines and deliverables are met while managing workloads.

Requirements

• Bachelor’s degree in marketing, business, communication, or a related field.
• 4-5+ years of experience in product marketing campaign management or customer engagement.
• Bilingual in English and Mandarin (excellent verbal and written communication skills).
• Proven experience with customer acquisition and retention strategies.
• Strong organizational and project management skills with experience coordinating cross-departmental teams.
• Ability to analyze performance metrics and apply data-driven decision-making.
• Strong understanding of consumer behavior and social media platforms.
• Demonstrated enthusiasm for beauty and household products.

Preferred Qualifications

• Experience in e-commerce or consumer brand industries.
• Previous experience leading customer engagement campaigns across diverse channels.

Benefits

• 401(k) Matching
• Health Insurance (Medical, Vision, and Dental)
• Paid Time Off (Vacation, Sick, and Holidays)
• On-site Amenities (Gym, Pool, Game Rooms, etc.)
• Team Building activities
• Employee Discount and Referral programs
• Coffee and Snacks

About the Company

Founded in 2013, Yami’s mission is to bring the world closer so that everyone can experience and enjoy it. We make it easy to discover exciting flavors and trending products from Asia. Named Inc. Magazine’s fastest growing start-up on the ”Inc. 500 List,” we’re committed to connecting people with authentic food, beauty, home, and wellness experiences through our e-commerce platform and mobile apps.