Marketing Lead & Content Strategist

Responsibilities

• Own and execute strategic marketing campaigns across Lyte’s owned and operated channels
• Lead content strategy and execution across LinkedIn, Twitter/X, and other relevant platforms
• Develop press outreach, editorial content, and thought leadership
• Create and manage media posts, newsletters, blogs, and long-form content
• Build and maintain a monthly content calendar aligned with GTM priorities
• Partner with sales, business development, and product teams to support launches and demos
• Track campaign and content performance and optimize based on data
• Establish and maintain a consistent voice and narrative across external communications

Requirements

• 3+ years of experience in marketing at a tech company or startup
• Strong writing and editorial skills with a published portfolio
• Hands-on experience managing social media channels and content-driven campaigns
• Ability to translate technical concepts into clear and compelling messaging
• Ability to operate in fast-moving environments with minimal process overhead

Preferred Qualifications

• Experience marketing technical platforms, hardware-enabled products, or developer-facing technologies
• Familiarity with robotics, autonomy, AI, or Physical AI concepts
• Experience working closely with sales or go-to-market teams
• Strong instincts for narrative clarity and structure

Benefits

• Competitive salary and equity
• Comprehensive medical, dental, and vision coverage
• 401(k) retirement plan
• Flexible vacation and time-off policy
• Collaborative, fast-paced, and inclusive work environment

About the Company

Lyte builds perception systems for Physical AI operating in complex environments. The company combines custom silicon, integrated sensors, and software into a unified platform for robotics, mobility, and next-generation automation.