Marketing Intern

Responsibilities

• Act as a Product Manager Assistant to support the Benelux marketing and sales teams.
• Lead BIC's participation in major trade fairs across Benelux, including stand management and agency coordination.
• Support e-commerce marketing plan execution for both B2C and B2B channels, focusing on content management.
• Conduct market intelligence to identify shopper trends and competitor activities using tools like Nielsen/GFK.
• Collaborate with Sales and Category Management to implement trade marketing and visibility plans.
• Assist in planning and executing product launches, including market positioning and campaign analysis.
• Adapt promotional visuals for customers using design tools such as Canva or InDesign.
• Set up national and regional media campaigns to achieve defined marketing KPIs.

Requirements

• Bachelor’s degree in Business, Marketing, Commercial, or a related field.
• Fluency in English and either French or Dutch.
• Strong interpersonal skills and the ability to build relationships with internal and external stakeholders.
• A result-oriented mindset with a strong willingness to learn.
• Ability to proactively drive projects forward and manage multiple tasks.

About the Company

BIC is a global community of brands dedicated to creating ingeniously simple and joyful products. For over 75 years, our iconic brands have been part of hearts and homes, and we continue to reimagine everyday essentials in sustainable and responsible ways.